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Don’t Talk About “The Need.” Talk About the Solution.

Important message to the non-profit sector: when you talk to the world, don’t use the word “need.”

As soon as organizations talk about “the need,” they position themselves as passive and ineffective.  “Need” says “I need help and I can’t help myself.”

Credible, inspiring social enterprises talk instead about the opportunity to solve important problems.  These thought- and practice leaders have a specific vision of success, not some vague mission around a set of needs that never go away.

They have Big Hairy Audacious Goals –BHAGs – with concrete metrics, milestones, and dashboards.  They have crystal-clear financial projections.  And they are aggressive about impact and growth.

As a consequence, they are very attractive vehicles for large amounts of investment.  And they inspire everyone around them.

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