What is the cost of raising $200,000 in auction revenue?
Direct Expenses: An event manager who plans the auction, secures sponsors, hires vendors; location rental, food and beverage, auctioneer, entertainment, auction software.
Indirect expenses: Executive Director and Development Director’s time soliciting sponsors; the value of the board’s time, estimated at 300 hours (15 board members x 20 hours each).
Direct expenses -$100,000
Indirect expenses -$35,000
Total expenses: $135,000
The auction’s cost per dollar raised is $0.67
($135,000 expenses / $200,000 revenues)
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