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How Much is Your Auction Really Raising?

What is the cost of raising $200,000 in auction revenue?

Direct Expenses: An event manager who plans the auction, secures sponsors, hires vendors; location rental, food and beverage, auctioneer, entertainment, auction software.

Indirect expenses: Executive Director and Development Director’s time soliciting sponsors; the value of the board’s time, estimated at 300 hours (15 board members x 20 hours each).

Direct expenses          -$100,000

Indirect expenses        -$35,000

Total expenses:          $135,000

The auction’s cost per dollar raised is $0.67

($135,000 expenses / $200,000 revenues)

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