No, events are not for raising money.* Charities that rely on events primarily for income are suffering from severe opportunity cost and strategic misalignment. Especially charities that run auctions– the most expensive and mission incompatible species of public gatherings.
What are events for?
A sophisticated non-profit will use the event only as the first step in a tiered, humane, relationship building process. Not the annual shakedown that fundraising events typically are. Your events should be break-even, maybe generate a modest surplus, and you should have the relationship building staff and the robust business plan to really raise the serious money.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly