Leverage is a word that is thrown around by a lot of venture capital and entrepreneur types, and for good reason.
Leverage is the magic that multiplies your force. With a crowbar, you can use a little bit of force on one end to create a great deal of force on the other.
Your non-profit can only put out a little bit of force, perhaps, but because you’ve been really smart, you’ve positioned yourself to have leverage, and you can create big change with it.
When you can prove you have leverage, raising money is much, much easier. And much more fun.
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