After an in-depth study of industry priorities, Altruist worked closely with GCP’s board and executive team to develop a comprehensive business plan to advance prosperity for 1 million smallholder coffee farmers, over 40% of whom currently earn less than a living wage. The Altruist team also worked closely with CGP’s six NGO affiliates in coffee producing countries to translate the organization-wide goal into farmer-centric plans owned and led by the affiliates, plans tuned to each country’s cultural and strategic imperatives. We also advised the executive team on how to secure $1.5m in seed capital to fuel the first phase of the new global business plan and enable enhancements in GCP’s technology, executive staff, and affiliate support. While the work is just beginning, early results are encouraging. The new goal and strategic direction, called “GCP 2.0,” received a 97% vote of confidence from membership. Affiliates are successfully engaged in a comprehensive, long-term acceleration process tightly aligned with the overall goal. Impressed with the new focus and rigor, the world’s largest coffee trader joined as a member. Several other major multi-billion dollar members pledged $1.5m for the business plan’s first phase, which, along with another $1m agency grant, represents a dramatic increase in external investment in GCP’s ambitious vision. If successful, GCP’s work will become one of the world’s largest international development and poverty alleviation efforts.