Challenge: Based in Spokane Washington, KSPS is one of the nation’s oldest public television stations, broadcasting great programs since 1967 to an audience of over 2 million people across the Northwest and Canada. Despite its rich legacy, strong management and staff, and stable finances and infrastructure, in recent years, KSPS began to recognize that fundamental shifts in the media landscape presented it to new threats to its long term viability. Like newspapers and other traditional broadcast television providers, KSPS faced stiff new competition from a proliferation of online digital media alternatives. It also had to manage the challenges of maintaining and upgrading expensive legacy broadcast technology, ensuring competitive salaries for staff, and producing new programming, demands made more difficult due to a steady erosion in revenue from its traditional annual membership and fundraising drives.