0
%
increase in sponsorships
0
%
Increase in Contributed Revenue
0
st
1M gift
Case study
KUOW.org
Challenge:
Like traditional media organizations everywhere, KUOW-FM, the nation’s 8th largest public radio station, faced the challenge of redefining itself in the age of the internet and rapidly shifting tastes in media consumption. With a new CEO and a mandate for change from the Board, KUOW-FM turned to Altruist for the thought partnership, strategic guidance, organizational development and execution tools needed to redefine its relevance to the community and launch new strategies for listener engagement and growth in both earned and contributed revenue.
Results
Altruist guided KUOW-FM to major new initiatives on community engagement; a new digital strategy; a revised major gift and sales approach; and clarity around a new organizational dashboard resulted in 30% increase in gifts and grants and a 20% increase in overall operating revenue. Having developed a clear grasp on diversifying audience demographics and increasing engagement gave the staff and board confidence the progress will continue.
Altruist is a phenomenal catalyst for growth and impact. Transformational.
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